It is all about content, creativity and clicks. But in this battle between TikTok and YouTube. the YouTube vs TikTok battle until I noticed that hashtag #CarryMinati was trending on Twitter, CarryMinati is a millennial comic-roast with more than 16 million subscribers on YouTube.
I found a video of him titled TikTok vs YouTube-The End Game on YouTube.
The likes and views on the video were increasing exponentially so i made a decision to observe it (which I immediately regretted). The video, which had over 78 million views, has now been taken down. The people that inhabit the 2 universes are very different.
The inhabitants of Google-owned YouTube and China’s ByteDance-owned TikTok aren’t just waging a war for increasing follower count.
It all began when YouTuber Elvish Yadav posted a roast of TikTokers on his YouTube channel, comparing young video-makers to rag pickers, questioning their intelligence and making fun of women wearing make-up.
Two TikTokers named Amir Siddiqui and Revolver Rani called out his derogatory and classist comments TikTok and Instagram. Revolver Rani’s response triggered a carpet video bombing that saw supporters from both the communities trying to outdo one another .
The online battle reached its pinnacle when CarryMinati decided to form another roast of TikTokers. “Mithai ki dukaan pe 200 mein bik jaaoge” (you’ll be sold at a sweet shops for Rs 200); “Shakalaka Boom Boom ki pencil ki tarah dikhte ho” (you appear as if a Shakalaka Boom Boom pencil): this is often how CarryMinati described TikTokers. TikTokers too accused YouTubers of stealing their content.
CarryMinati in his recent video used words like ‘Meetha’ and ‘Pari’, which are often wont to ask the people from transgender community. That’s not all. Some also refer TikTokers as ‘Shudras of the internet’ with the favored perception being that they’re mostly lower-class, low-caste individuals in low profile jobs who make videos for ‘time-pass’.